Supabase gives developers a powerful open-source backend with a real-time database, auth, and storage, but email marketing is not part of the equation. The best email tools for Supabase users are ones with clean REST APIs, webhook support, and the ability to trigger personalized email flows based on database events or user lifecycle stages. Whether you are building a SaaS product, a marketplace, or a developer tool on Supabase, the right email platform slots seamlessly into your stack without requiring heavy integration work.
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
Sequenzy integrates with Supabase-powered apps through webhooks and its REST API, letting you enroll users in onboarding sequences automatically when they sign up via Supabase Auth. Its developer-friendly setup and AI-generated email sequences make it easy to get a professional email program running fast without a dedicated marketing hire.
| # | Strumenti | Ideale per | Prezzo |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 3 | Resend | Modern dev teams using React | $20/mo |
| 4 | Postmark | Critical transactional emails | $15/mo |
| 5 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 6 | Mailgun | Developer-heavy teams needing flexibility | $35/mo |
| 7 | Customer.io | Product-led growth and behavioral email | $100/mo |
| 8 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 9 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 10 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 11 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 12 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 13 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 14 | Userlist | B2B SaaS lifecycle and onboarding | $99/mo |
| 15 | Buttondown | Writers and developers wanting simplicity | $9/mo |
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
$19/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
Resend has taken the email developer community by storm, and it is easy to see why. Founded by former team members from established email companies, Resend was built with a singular focus: creating the best developer experience in email. If your team values clean code and modern tooling, Resend will feel like a breath of fresh air compared to legacy email APIs.
$20/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
Mailgun has been a stalwart in the email infrastructure space for over a decade, and for good reason. When you need raw power and flexibility in email delivery, Mailgun delivers an API that can handle virtually any use case you throw at it. From simple transactional receipts to complex multi-tenant email systems, Mailgun's infrastructure has proven itself at scale with companies like Lyft and Shopify.
$35/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Userlist occupies a focused niche in the email tool landscape: lifecycle email specifically for SaaS companies. What makes Userlist unique is its understanding of the SaaS data model. While most email tools think in terms of individual contacts, Userlist natively understands companies, users within companies, and the relationship between them. For B2B SaaS products where buying decisions involve multiple team members, this company-level awareness is transformative.
$99/mo
Buttondown is the antidote to bloated email marketing platforms. Built and maintained primarily by a single developer, the platform strips newsletter publishing down to its essence: write, send, grow. If you are a writer or developer who values simplicity and does not need the hundred features you will never use in larger platforms, Buttondown is a refreshing choice.
$9/mo
The cleanest approach is using a Supabase Edge Function as an Auth webhook handler. When a new user is confirmed in Supabase Auth, the Edge Function fires and calls your email platform's API to add the user as a subscriber and enroll them in an onboarding sequence. Alternatively, use Supabase Realtime to watch your users table for new inserts and trigger the enrollment from your backend. Both approaches are reliable; Edge Functions are simpler to maintain.
Yes. Supabase Realtime lets you subscribe to database changes and react to them in your application code. When a user's subscription status changes in your database, a realtime listener can call your email platform's API to apply a tag, move them to a different sequence, or trigger a specific campaign. This is powerful for lifecycle email automation where product events drive email behavior. Make sure your backend handles the realtime events reliably with proper error logging.
Both are excellent choices with slightly different strengths. Resend is the newer option and has become very popular in the Supabase community because it was built by developers and has React email template support and a clean API. Postmark is the more established option with exceptional deliverability track record and detailed analytics. For most Supabase apps, either works well. Resend is the default recommendation in many community guides. Postmark is preferred when you need deep deliverability analytics and have a high-volume sending requirement.
In your Supabase project settings, go to Authentication and then SMTP Settings. Enter the SMTP credentials from your transactional email provider (Resend, Postmark, SendGrid, etc.). Make sure you use the SMTP hostname and port specific to your provider and generate a dedicated API key for this purpose. Test with Supabase's built-in test email feature before going to production. Custom SMTP ensures your auth emails use your domain and benefit from your provider's deliverability infrastructure.
For new users, use a Supabase Edge Function triggered by Auth events to call your email platform's API immediately. For existing users, do a one-time export of your users table (selecting only the email, name, and any relevant attributes) and import it into your email tool. Set up ongoing sync by watching your users table for updates using Supabase's database functions or realtime subscriptions and pushing relevant changes to your email platform's API. This keeps both systems consistent without manual exports.
Track feature usage events in your Supabase database as a user_events table with columns for user_id, event_name, and created_at. Use a Supabase function or Edge Function to watch this table and push events to your email platform. If a user does not trigger a specific feature event within 7 days of signup, send a nudge email. If they do use the feature, skip the nudge and send a more advanced tips email instead. This event-driven approach is far more effective than time-based sequences alone.