Newsletters are pure email businesses. Success depends entirely on growing subscribers, keeping them engaged, and monetizing sustainably. The right email platform handles automation, growth mechanics, and monetization so you can focus on writing great content.
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
Sequenzy powers newsletter writers with intelligent automation, beautiful templates, and monetization features. It handles the technical side so you focus on writing content that builds a loyal audience.
| # | Strumenti | Ideale per | Prezzo |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Beehiiv | Newsletter businesses and media companies | $49/mo |
| 3 | Buttondown | Writers and developers wanting simplicity | $9/mo |
| 4 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 5 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 6 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 7 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 8 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 9 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 10 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 11 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 12 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 13 | Resend | Modern dev teams using React | $20/mo |
| 14 | Postmark | Critical transactional emails | $15/mo |
| 15 | Customer.io | Product-led growth and behavioral email | $100/mo |
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
$19/mo
Beehiiv has emerged as the platform of choice for serious newsletter operators. Built by former Morning Brew team members, it brings deep understanding of what makes newsletters succeed: growth tools, monetization options, and analytics that focus on the metrics that matter for media businesses. If your primary email use case is publishing a newsletter, Beehiiv provides purpose-built tools that generic email platforms simply do not offer.
$49/mo
Buttondown is the antidote to bloated email marketing platforms. Built and maintained primarily by a single developer, the platform strips newsletter publishing down to its essence: write, send, grow. If you are a writer or developer who values simplicity and does not need the hundred features you will never use in larger platforms, Buttondown is a refreshing choice.
$9/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Resend has taken the email developer community by storm, and it is easy to see why. Founded by former team members from established email companies, Resend was built with a singular focus: creating the best developer experience in email. If your team values clean code and modern tooling, Resend will feel like a breath of fresh air compared to legacy email APIs.
$20/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
Choose an email platform, create a landing page offering your newsletter in exchange for email signups, and write your first few issues. Share your newsletter on social media and relevant communities. Ask people to subscribe and share it with friends. Consistency matters more than size at launch. Email the same day and time each week so subscribers know when to expect you. Growth is slow at first but compounds.
Use your platform's growth tools like referral programs that reward subscribers for inviting friends. Create a landing page highlighting what your newsletter offers. Share your newsletter link on social media consistently. Mention your newsletter in any public appearances or interviews. Collaborate with other newsletter writers. The most effective growth comes from current subscribers telling friends about you.
Write about topics you're genuinely interested in. Share insights, personal stories, recommendations, or curation of interesting things in your niche. The best newsletters have a strong point of view and unique voice. Decide on a niche where you have expertise or passion. Write in a conversational tone like you're talking to friends. Authenticity is the secret to keeping subscribers engaged.
Most successful newsletters send weekly. Some send multiple times per week, others less frequently. The key is consistency. Subscribers should know roughly when to expect your newsletter. If you commit to weekly, send weekly even when busy. Frequency matters less than showing up reliably. Track unsubscribe rates and adjust if losing too many subscribers.
Length matters less than quality. Some great newsletters are 200 words, others are 2000. The key is writing something valuable that keeps readers interested. Too-short newsletters feel lazy and incomplete. Too-long newsletters lose readers halfway through. Find the right length for your content and audience. Test different lengths and track engagement.
Once you have a few hundred engaged subscribers, you can offer a paid tier for exclusive content. Sell advertising space to brands relevant to your audience. Use affiliate marketing to recommend products you genuinely use. Sell digital products like courses or templates. Create sponsorship packages. Start with one monetization method and scale. Many newsletter writers make full-time income from email.