HubSpot is a powerful CRM and marketing platform, but many teams find they need a more specialized email tool alongside it, whether for better deliverability, more affordable pricing, or features HubSpot's email tier does not include. The good news is that many top email marketing platforms integrate directly with HubSpot, syncing contacts, deals, and properties so you can use the best of both worlds. Finding the right combination keeps your CRM as the source of truth while giving your email program room to breathe.
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
Sequenzy integrates with HubSpot through native connectors and Zapier, letting you sync contacts from HubSpot and enroll them in Sequenzy sequences automatically. It gives you AI-powered email creation and flexible automation that HubSpot's Starter and Professional tiers often lack at an affordable price point.
| # | Strumenti | Ideale per | Prezzo |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 4 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 5 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 6 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 7 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 8 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 9 | Customer.io | Product-led growth and behavioral email | $100/mo |
| 10 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 11 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 12 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 13 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 14 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 15 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
It depends on which HubSpot plan you are on and what your email program needs. HubSpot's Starter plan has basic email functionality with HubSpot branding, while Professional and Enterprise include more advanced automation. Many teams on lower HubSpot tiers use a dedicated email platform alongside HubSpot because the cost is lower and the email-specific features are better. If email is central to your business, a dedicated tool almost always gives you more for less.
Most dedicated email platforms offer a native HubSpot integration or a Zapier connection. The native integration typically lets you map HubSpot lists or contact properties to segments in your email tool and set up sync schedules. Zapier is useful for event-based triggers, like enrolling someone in an email sequence the moment they become a Marketing Qualified Lead in HubSpot. Always test the sync with a small sample set before importing your entire database.
It can if you do not set things up carefully. HubSpot tracks email engagement on its own contact timeline, but emails sent from an external platform will not appear there unless you push that data back via API or Zapier. Some teams use HubSpot exclusively for reporting and CRM, while sending all emails from a dedicated tool that pushes open and click events back to HubSpot contact properties. This takes some setup but gives you a complete view in one place.
Yes, this is a very common setup. When someone fills out a HubSpot form, a HubSpot workflow or Zapier Zap can add them to your dedicated email platform automatically. You can also pass the form's hidden fields and submission data as custom properties in your email tool for richer personalization. Just make sure your privacy policy mentions all the tools you are using to store and process contact data.
Define clear rules about which platform owns each type of email. For example, HubSpot handles sales outreach and CRM-triggered notifications, while your dedicated tool handles marketing newsletters and drip sequences. Use HubSpot's suppression lists or contact properties to exclude contacts from HubSpot emails when they are already in a sequence in the other tool. Periodically audit your setup to catch any overlaps.
Only if you also need the other Professional features like A/B testing, smart content, and advanced workflows tied to your CRM. If you mainly want better email automation, a dedicated platform like Sequenzy, ActiveCampaign, or ConvertKit will give you more email-specific functionality at a fraction of the cost. HubSpot Professional is excellent when you need the full suite of CRM, marketing, and reporting tools working together.